Every company has values, however some businesses just don’t realise it. Company values form an important part of an organisations culture and display to your team and clients alike who you are and what you stand for beyond your product or service offering.
It is recommended that companies take time out to refine and state what their values are so that they can be enthused throughout the entire organisation and be used help steer the business towards achieving its goals. Company values can be used to great effect in the hiring process as they can be used as tool to select the best candidate to fit your organisation. It is also important to project your values to your customers and existing team through your physical design.
PR and marketing campaigns can strengthen a strategy that communicates your values, but these can be undermined in the workplace if the office space doesn’t reflect your brand message.
As part of our process of working with companies we like to explore their values and see how we can incorporate these into design to consistently reflect who they are to any onlooker. We can do this in a number of ways and on many different surfaces; below are some examples from our clients.
Morgan Hunt chose to showcase their value through a range of wall stickers, which were produced on white vinyl and applied to coloured walls throughout their space. The graphics were used to communicate to staff the prestigious position the company holds within the public sector, which invoked the importance of trust within the organisation; one for their core values.
Alternatively, Navigate Digital wanted showcase their values through a creative fusion of text and illustrations that reflected their personality in the layout of the design. This creative option is available by contacting our team for a custom quote for your project.
Another example that utilised both text and imagery was the Shop Smart Agency. Our team created a unique design that incorporated hand drawn illustrations elements that were used to complement and highlight key terms. This design was then applied in the reception area of their office to show both their team and visitors who they were and what they stood for.
The most popular way that companies like to showcase their corporate values is through the customisable word cluster wall sticker. This product allows you to send us your key terms that we transform into your very own design. The picture below shows how Cyber Ark chose to reflect their values within a highly trafficked corridor in their office space.
When considering incorporating your values into your office design it is important to consider both design and placement. The design itself needs to reflect your personality as well as be holistically considered so that it matches and compliments your existing interior design.
The best position for values is a common area, that is not a breakout space or chill out area, but instead an open plan office or reception space. It is also important to consider your ‘hierarchy of information’ as you most likely would want the first thing a client to see would be your logo and not your values so place your graphics accordingly,
For more information on office branding, graphics and the options available, contact our team today.