The Cloud 2

Project overview

In summary

The Cloud is the UK’s leading free public access WiFi provider who host Internet access through hot spots that can be found at Caffé Nero, Wetherspoons and Marks and Spencers to name a few. Following the completion of a job with Sky, The Cloud’s parent company, we were asked to help with the design, supply and manufacture of wall murals for The Cloud’s office in St Alban’s, Hertfordshire.

After chatting through the project with one of our creative consultants via phone, we were informed that they had two key spaces they wanted to address. The first was a meeting room where the team wanted to have a bespoke mural that used silhouettes of people holding shopping bags that showcased WiFi in retail; highlighting the companies core offering. These were then laid on top of a bright blue background that pulled the design together into one strong interior visual feature.