Mini Case study: PR wraps

PR and marketing agencies often bring their client’s brand to life using physical objects that need to be customised to fit the objectives of the campaign. As a result we offer a wrapping service where we adapt items into on-brand marketing tools.

For example, during the launch of Cadbury’s new Marvellous Creations, we were tasked with wrapping one hundred small safes that were then filled with the new chocolate and hand delivered to key journalists. Due to the sensitive nature of the project we needed to create these marketing tools within 24 hours and dispatch them with a direct express courier. Due to this being a highly significant PR campaign we went to great lengths to ensure an end product that was flawless and perfectly matched their specification.

In a similar project we wrapped three mini fridges for Magnum, the ice cream company, for a pitch that was taking place in Rome. The fridges were heat wrapped in three different bright designs and then sent directly to the client in Italy on a next day delivery.

These projects were highly successful and showcased what can be achieved using conforming vinyl graphic wraps. In addition to these we also offer platform and podium wraps that transform a stage’s fascia into on-brand design feature that positively reinforces the message of an event to viewing delegates.

If you have an event or marketing campaign that could benefit from bespoke graphics please contact a member of the Vinyl Impression team for more information.